Publish: July 8, 2020 by framestr
Google Maps Marketing is a critical marketing tool for small businesses today, and a simple thought experiment can explain why. Let us suppose that with coronavirus restrictions easing across America, you decide that you want to eat at a new restaurant.
You could use Google and click on the links which appear. But what you will likely do is click on the Google Maps results which will appear at the top of the search engine, and find good restaurants close to you. You may even ignore Google entirely and just go straight to Google Maps.
Now replicate that result with every type of business, and it becomes obvious that Google Maps is one of the best ways for enterprising businesses to attract customers. With more than 1 billion people using Google Maps every month, developing and acting on a strategy is important. And while you can work with the best google maps marketing companies like Yeah! Local, there are simple and free methods to have better Google Maps search results.
Improving Your Business’s Online Presence
The first step, if you have not already done so, is to create a Google Business account. Creating an account is free and easy.
Once the account is created, you should optimize it by adding as much accurate information as you can. What are your business’s hours? Where is it located? What is your business category? You may have to visit your business account’s profile page to find all the right information.
You will also likely need to verify your business and its address to make sure only you can edit your business’s information on Google. There are multiple methods to do so, though a verification postcard is probably the most common method and can be used for any kind of business.
You should add a photo of either your business’s exterior or its logo. This way, customers can recognize your business and know they are at the right spot when they arrive.
Furthermore, adding images can improve your business’s search rankings. Any photo taken with a mobile device will have metadata that tracks the photo’s location. You can add additional metadata when you upload said photo to your Google Business keyword, such as relevant keywords which better describe the image and improve your search results.
Adding images and words will improve your business’s performance on Google, but the best way to attract attention is with reviews. Highly rated websites are more likely to be first on a user’s search and more likely to be directly displayed on Google Maps upon a search.
Getting more and better Google reviews is a topic in and of itself, but I will emphasize two key points. First, do not hesitate to ask people to review your websites whether through email or even on your business window. And if customers leave negative reviews, take care to respond to them quickly and efficiently. A good response to negative reviews can in fact receive more positive attention than a positive review.