Net Promoter Score (NPS)

Completing the net promote score survey with your customers can answer the burning question you’ve been wondering for so long: How likely are my clients going to recommend me? The net promote score calculations is an integral part of every marketing department to determine the overall customer opinion of the organization.

When you use the Framestr NPS form you’ll be able to clearly define how customers view your organization and their thoughts on how you can improve. This feedback will be key to helping your organization improve service and product offerings. The Framestr NPS survey allows your to easily calculate your net promotor score.

Once your NPS survey is complete, you can access your feedback in a secure and confidential database. This will make analyzing that important date data easy so you can gain a strong grasp on how customers view you.

Designing Your Net Promoter Score Survey

The NPS score, while incredibly important, is a simple survey. You can make it as simple or as detailed as you’d like depending on what you’re trying to get out of it. If you want to only gain your NPS score you just need to ask two important questions.

How like are you to recommend us on a scale of one to ten?

This is the simplest part of the process is to ask people to rate you on a scale of one to ten. Utilizing this score you can do a calculation to figure out your overall rating. Once you figure out your overall rating, you’re not done yet. It’s time to compare this score to industry average NPS scores to see how you compare.

If you’re score is higher than everyone else, congratulations. That’s a big accomplishment. If it’s below average, or average, you may want to work on strategies to increase your score. To easily calculate your score, you can use an online net promotor score calculator.

What is the most important reason for your score?

This second question is a vital follow up. Using this feedback you’ll be able to gain an understanding about what people absolutely love about your company as well as what people dislike about it. This question is a huge part of why the NPS survey is such an important survey for companies.

If you’d like to make your net promoter score survey more complex, you can ask further questions to hone in on other feedback you’d like to receive about your organization. Just keep in mind that the longer your survey is, the less people may be willing to complete it for you.

How To Generate Leads With Your NPS Survey

Getting as many people as possible to complete your net promote score form is important to help you gain an accurate picture of how others view your organization. Thankfully, there are many methods you can enlist to get as many people as possible to complete your NPS survey. The goal is to make it fun and exciting for your community to get involved.

Method #1: Offer a free coffee.

People love to earn a free coffee and it’s relatively cheap to give away if you’re a small business. If you’re in a local community, partner with a local coffee shop to give everyone a free small or medium coffee for participating. This will be sure to get a lot of people involved! You’ll also be able to form a fun partnership with another local business by bringing them plenty of new customers.

 Method #2: Enter people into a sweepstake.

A sweepstakes is a more cost-effective option if you have a larger organization. The sweepstakes could be one of your products or services for free or a gift card to a common store, such as Amazon.

Method #3: Be personable and honest.

People love when organizations speak to them with some level of personality. They like to know that the organizations they support care about how the community views them. Simply being personable and honest for the survey can help you generate a lot more feedback than a boring e-mail being sent out asking to complete a survey.

Method #4: Create a fun subject line.

Think of how many e-mail lists your a part of. When a company sends you their newsletter do you open it? Probably not. How about when they ask to survey you? Not likely either. Crafting a fun and exciting subject line will entice people to open up your e-mail and complete your NPS survey. Let them know there’s something in it for them.

Method #5: Develop a mobile version.

You’d be amazed at how many people read their e-mails while on their phone. It’s a good distraction while we’re on the subway, on break, or just hanging out on the couch. Creating a mobile version of your survey can spike response rates and give you more feedback than ever before.

Crafting your net promotor survey and an effective marketing strategy behind it will give you amazing feedback that you can use to better serve your customers while boosting sales. Through Framestr you’ll be able to easily make up the net promotor score survey that’s perfect for your company.

Check out Framestr’s sample Net Promoter Score (NPS) Template: