Form Conversion With Google Analytics

Gain in-depth insights on form conversions with Google Analytics + integration.

Connect your forms to the industry standard for web tracking with Framestr’s Google Analytics integration. The plugin passes form conversion data to Google so you can track successful submissions and gain better insights on form performance. Discover areas in need of improvement, and optimize your forms to maximize conversions.

With Formstack’s Google Analytics form integration, you can:
  • Automatically pass form conversion data to Google, and keep all your analytics in one place.
  • Insert your Google Analytics tracking code on every form for easy data capture and analysis.
  • Access metrics like time on form, traffic source, and what devices are used for viewing.
What You Need

How It Works


Quickly build mobile-friendly Google Analytics forms with Framestr’s online form builder. Easy drag and drop lets you add in fields and create a ready-to-go form in minutes.


Activate the plugin by providing the Google Tracking ID found in your Analytics account. You then need to embed your form on your website via our publishing tool or WordPress plugin.


Form activity will be tracked in Google and can be reviewed in your Analytics account. The plugin uses event-based tracking through Google Universal Analytics.

To learn more about the Google Analytics integration, please read this Help article.

Ready to get started?

The Google Analytics integration is available on all FREE and paid accounts.