Publish: March 28, 2018 by framestr
An excellent way of measuring the success of an event, and virtually the ROI, is having a survey. Planning and executing a function is hard work that requires time and money and it’s, therefore, vital to have prior information on what users expect and how to best deliver. You can have events, during, before or after activities to gather feedback from attendee and sponsors every step of the way to gauge overall satisfaction.
The best time to send surveys and gather data is during the registration phase. It is the first point of contact you have with an attendee; you are better able to know who they are. With these demographics in hand, one can tailor an event to the crowd’s specific interest and fine-tune areas of the program to do just that.
Do not restrict these surveys to those attending. Find out more about the guest speakers, donors, sponsors, staff, and volunteers. It helps get rid of some of the assumptions one would have about their expectations. Catching inconveniences before makes for a well-oiled machine as an event is going on.
Surveys during the event
Here, you’re able to measure attendee satisfaction and even make some changes to better cater to those present. It might also be the best time to get feedback for not everyone is likely to respond to the post-event feedback. Create an environment where those attending feel they can communicate their expectations or even disappointments so that something can be done to improve their experience. Same applies to non-attendees. Is a session boring or the sound off? You can make these changes on the go. It, however, requires having an analytics dashboard to get the feedback in real time.
Here, you’re able to get a full profile of wins and losses, where you did fantastically and where you need to improve. If a personal injury lawyer Hamilton based event was taking place, sending a thank you note and having a call to action will keep attendees engaged until the next event, should you choose to have one? Your call to action would be to network, plugin, donate, share, or even buy.
Tip: Don’t ignore harsh feedback. Instead, offer a sympathetic ear to the person. Sharing with them a contact form or, if possible, discount makes them more likely to buy into your next event or even change the perception they have of your company.